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Managed and Bespoke Research

The platform, run end to end by our research team.

When you would rather not run measurement yourself, Explori's research team does it for you. From managed measurement programmes to bespoke qualitative studies and industry research, you get decision-grade intelligence delivered end to end, on the same platform and benchmarks our self-service clients rely on.

Explori researcher presenting Measuring What Matters at International Confex
Research capability

An independent research team, built for events.

Explori is an independent, events-specific research partner, not a generalist survey tool. Our quantitative and qualitative researchers generate insight for leading exhibition organisers, associations, and event teams based on expertly designed methodologies and robust benchmarks. Independence is part of the value: an outside, expert read your board and your sponsors can trust.

10,000+
events measured since 2012
Over 3,000
events in the current benchmark set
Over a decade
of measurement history
Global
multi-language research
Managed delivery

The platform, run for you.

Explori is a self-service platform, and most teams run it themselves. When you would rather not, our senior research team runs the whole programme for you, on the same platform and the same benchmarks.

You keep the comparable, benchmarked intelligence that makes event investment defensible. We take on the design, fieldwork, analysis and executive reporting.

The Explori platform, run for you, with our research team controlling every step
Our research products

Managed and bespoke, delivered by our researchers.

Two managed insight programmes and a suite of bespoke projects. Each one runs end to end by our research team.

Managed insight programmes

Most Popular

Pro Insight

End-to-end event measurement, run by our research team.

A complete managed programme that delivers strategic insight, not just reporting.

What's included

  • Project briefing call and survey design
  • Deployment, fieldwork and reminders
  • Analysis against our proprietary benchmarks
  • Year-on-year and portfolio comparisons
  • Designed executive report
  • Recorded executive debrief presentation

Persona-led Insight

Pro Insight, deepened to persona level.

Everything in Pro Insight, with insight at a granular level for the audiences that drive event performance.

What's included

  • Everything in Pro Insight
  • Insight at persona level for up to 6 groups
  • Custom elements tailored to your objectives
  • KPI dashboard for each persona
  • Presented report on event performance

Bespoke research

Pro Spotlight

A qualitative deep dive into one or two key audiences through up to 15 depth interviews. We design the discussion guide and schedule the interviews, recruiting participants from post-event survey opt-ins, conducted by an experienced qualitative researcher. Findings are woven into your report as a single quantitative and qualitative narrative.

Persona Spotlight

A deeper qualitative study across up to five persona types through up to 25 depth interviews, otherwise delivered like Pro Spotlight, with findings combined into one narrative.

Customer Connect

Qualitative research into a key audience through three 60-minute focus groups of eight participants each, moderated by an experienced researcher. Participants are recruited with you, and sessions run online or in person. Findings are woven into your report.

Market Pulse

A concise look into the challenges and priorities of an industry, with a typical turnaround of around six weeks. Includes a briefing call, end-to-end management of a custom survey, import of profiling and historical data, top-line analysis, a presented report, and access to raw data on the Explori platform.

Market Expert

Robust insight into industry trends, challenges and opportunities, with a typical turnaround of around eight weeks. Includes a larger custom survey, analysis that identifies significant differences by market segment, a presented report, and access to raw data on the Explori platform.

Not sure which fits? We will scope the right project around your decisions.

"
Their technology, capabilities and service levels are outstanding and we are pleased to be an early adopter. I would encourage other venues to get involved.
Jeremy Rees
Jeremy Rees
CEO, ExCeL London
ExCeL London
How we work

How our research team works.

01

Designed around your decisions.

We build every project around the questions leadership needs answered, with a question set structured for consistency and benchmarking from the outset, then tailored to your event.

02

Run end to end.

From briefing and survey design through launch, fieldwork and reminders, the project is managed to a consistent standard, so results hold up year on year and across your portfolio.

03

Analysed, not just reported.

Results are benchmarked against our proprietary database, with year-on-year trends, thematic analysis of open-text responses and correlation analysis that shows what drives performance.

04

Presented to your stakeholders.

A senior researcher walks your team through the findings in a recorded executive debrief, built for the room where the investment decision gets made.

The depth

Where the depth comes from.

Every managed project goes well beyond a results summary. The analysis is what turns raw responses into intelligence your leadership can act on.

Explori researcher in conversation with a delegate at an event
Explori

Year-on-year trend analysis

So you see direction, not just a snapshot.

Benchmark comparison

Compared against our proprietary benchmarks, so every result is read in context.

Thematic analysis

Open-text responses turned into themes you can act on.

Correlation analysis

Linking event health to the outcomes that matter commercially.

Subgroup analysis

Across your key audiences and segments.

Loyalty-satisfaction matrix

Our proprietary matrix and Overall Event Score, distilling performance into one comparable read.

Future-year considerations

Clear analysis that informs planning, not just reporting.

Year-on-year trend analysis

So you see direction, not just a snapshot.

Benchmark comparison

Compared against our proprietary benchmarks, so every result is read in context.

Thematic analysis

Open-text responses turned into themes you can act on.

Correlation analysis

Linking event health to the outcomes that matter commercially.

Subgroup analysis

Across your key audiences and segments.

Loyalty-satisfaction matrix

Our proprietary matrix and Overall Event Score, distilling performance into one comparable read.

Future-year considerations

Clear analysis that informs planning, not just reporting.

When the numbers raise a why, our bespoke qualitative research goes further, through depth interviews and focus groups, woven into the same narrative so the quantitative and qualitative insight arrive together.

What a project looks like

A typical managed project timeline.

Shown here using a Pro Insight programme as the example.

1

Briefing call and survey set up

6 weeks before event

Including styling and invitation emails

2

Survey sign-off

Around 1 week before event
EVENT
3

Registration data to Explori

Last day of event / day after close
4

Launch surveys

24-48h after event, once reg data received
↻Typically 2 reminders sent during fieldwork
5

Close surveys

2 weeks after event

Final data available on platform

6

Executive debrief presentation

3 weeks after survey closes

Ready to have Explori run for you?

We will scope the right managed or bespoke project around the decisions your leadership is making.