Event investment decisions should be governed, not guessed.
Explori was built on a straightforward observation: organisations spend millions on events and then make the next investment decision based on gut feel, politics, and proxy metrics. That's not governance. It's luck. We built the intelligence layer to change that.
To make event investment decisions as evidence-based as any other strategic spend.
The events industry has long operated on belief: belief that the show was good, that exhibitors got value, that the summit changed something. Explori converts that belief into evidence: comparable, decision-grade, and executive-safe.
We measure over 1,000 events each year across global exhibition organisers, professional associations, and corporate event programmes, adding to a benchmark database built from more than 10,000 events measured since 2012. Every measurement makes the next one more meaningful.
What we believe about measurement
Four principles that shape every product decision, every benchmark, every customer conversation.
Evidence over anecdote
Every product decision, every claim, every piece of advice we give is grounded in data. We hold ourselves to the same standard we ask our clients to meet.
Decision clarity over reporting volume
The goal is never more data. It's better decisions. We build for the leader who needs to act, not the analyst who needs to archive.
Comparability as the standard
A single data point is meaningless without context. Everything we build is designed to enable comparison across events, time, and portfolios.
Restraint as a design principle
Simple, calm, clear. We don't add features because we can. We add them because they make it easier to govern event investment with confidence.
The people behind the intelligence
Researchers, operators, and product builders united by one belief: event investment deserves real evidence.
Mark Brewster
inCEO & Founder
Founded Explori in 2012 after years in the events industry watching investment decisions made on gut feel and proxy metrics. Has spent over a decade building the measurement framework and benchmark database the industry now relies on.
Clive Morris
inCOO
Oversees Explori's operational infrastructure, ensuring the business scales efficiently while maintaining the quality and reliability clients depend on.
Jan Barthelemy
inEVP Sales
Leads Explori's commercial programme across exhibition organisers, associations, and corporate event teams globally. Owns the outbound pipeline and partner channel development.
Olly Watts
inProduct Director
Leads product strategy and development at Explori, ensuring the platform delivers the intelligence that event professionals need to make better decisions.
Suzanne van Montfoort
inDirector of Research
Owns the integrity of Explori's benchmark database and research methodology. The academic rigour behind every claim the business makes.
Luke Farrugia
inVP, Global Marketing
Leads Explori's AI-native marketing strategy, building the systems, content, and distribution that put decision-grade intelligence in front of the people who need it most.
Mitch Deeming
inHead of Operations & CS
Ensures every measurement programme is delivered to the standard clients need. If the intelligence doesn't reach the right people at the right time, the measurement has failed.
Ben Haley
Product Manager
Ben spent six years in Explori's research team before moving into product, giving him a rare combination of deep methodological knowledge and a clear view of what event leaders actually need from their data. He now leads product development, working closely with clients and the wider team to translate insight into platform capability.
Want to understand what Explori could do for your programme?
Talk to the team. No deck, no pitch. Just a conversation about your event investment questions.