Exhibition OrganisersFrom instinct-led planning to decision-grade event intelligence
How IMEX turned consistent event data into a strategic planning engine, and changed how they design, improve, and invest in two of the world's most respected events industry shows.
Gary Coombs
COO
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Corporate Event TeamsFrom instinct-led planning to decision-grade event intelligence
Zendesk's experiential marketing team had post-event data but not answers. Explori designed and managed a pre-planning research programme for their flagship Relate conference, delivering a full insight report within days and enabling evidence-led decisions across content, personalisation, session format, and event strategy.
Dean Armintrout
Senior Director, Global Experiential Marketing
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Exhibition OrganisersFrom event feedback to company-wide strategy
How Clarion Events turned customer research into a decision-making engine, used to grow shows, close portfolio gaps, and keep its events relevant across the sectors it serves.
James McGough
Managing Director
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"Explori has taken us from a very transactional usage of the data that we had to a much more strategic, richer set of analysis that's really helped us make smart decisions on every aspect of our event. From our agenda format to our content structure, session types, and experiences across the board."
Dean ArmintroutSenior Director, Event Marketing