What each platform is actually for
Typeform
Typeform is built to maximise form completion rates through a conversational interface.
It does this well.
For marketing teams that need to collect information elegantly, lead capture, simple feedback, audience surveys, the format improves response quality and volume.
Explori
Explori is built for the analytical problem that comes after data collection: turning event responses into benchmarked, comparable, executive-ready intelligence.
The question it answers is not whether people completed the survey, it is whether the event achieved what it was supposed to achieve.
Side by side
| Capability | Typeform | Explori |
|---|---|---|
| Primary use case | Form completion and data collection | Event impact measurement and portfolio intelligence |
| Event benchmark database | None | 10,000+ events measured since 2012 |
| Analytical layer | None, responses exported to spreadsheet | Purpose-built event intelligence framework |
| Portfolio comparability | None | Built-in across the full event programme |
| Executive output | None | Automated executive synthesis |
| Who it serves | Marketing and comms teams needing data collection | Event teams and marketing leaders needing investment governance |
Who should use each
Use Typeform if
If you need to collect responses from an audience with high completion rates and elegant UX, for lead capture, simple post-event feedback, or audience surveys, Typeform is well designed for that.
Use Explori if
If you need to know whether your events are working, how they compare to industry benchmarks, and whether your investment is justified, Explori is built for that.
FAQs