Explori
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The Platform

The intelligence layer events have never had.

Five measurement dimensions. One decision-grade view. Executive-ready intelligence that makes event investment as governable as any other major spend.

Explori platform interface
The why, not just the what
Five measurement dimensions
AI-powered analysis
Benchmarked in context
The why, not just the what
Five measurement dimensions
AI-powered analysis
Benchmarked in context
10,000+
events measured since 2012
3,000+
live benchmark set
2,000+
exhibitions benchmarked
5
measurement dimensions
Product Demo

Take a self-guided tour

Walk through the platform at your own pace. No sales call required.

Five Measurement Dimensions

What Explori actually measures

One framework, measured the same way every time. Comparable across events, time, and the wider industry.

Experience and Advocacy

What attendees thought, and whether they'd come back.

NPSSatisfactionValue for timeReturn intent
01

Brand and Perception

The perception change attributable to attending: measured, not assumed.

Brand affinityCredibilityRecommendation
02

Attitudinal and Cognitive Shift

The shift in thinking the event was meant to create.

ClarityConfidenceLearningAlignment
03

Behavioural and Commercial Impact

What attendees actually do differently. The signals before pipeline and renewal.

Purchase intentBuying confidenceRebook intentExhibitor commitment
04

Portfolio and Comparative Performance

How this event compares across time, portfolio, sector, and industry.

Year on yearPortfolioSectorIndustry benchmark
05

Five dimensions. One decision-grade view.

Case Study
Zendesk

"The team feels like they finally have the tools and the backup they need to tell the story."

Dean Armintrout
Dean Armintrout
Senior Director, Global Experiential Marketing, Zendesk

From instinct-led planning to decision-grade event intelligence.

~300 research respondents4 strategic decisions shaped3 internal teams aligned
The Platform in Action

Three capabilities that change the conversation

Decision-grade intelligence, not just a dashboard. Here is what visitors, exhibitors, and boards actually see.

AI Intelligence

Insight at the speed of decisions

AI survey summaries

A narrative read of the whole survey's performance: KPI summary, top findings, and recommended actions, read in the context of your benchmarks. Ready for the room, not buried in a spreadsheet.

AI open text analysis

Turns the open-text responses to a question into the themes within them, each with a positive, negative, or neutral sentiment read, and filterable by theme.

Explori platform with AI Assistant generating a KPI summary
Global Benchmarking

Every number, read in context

Explori's benchmark database is built from 10,000+ events measured since 2012, with a live benchmark set of over 3,000 events. Every client result is contextualised against what excellent actually looks like, across their portfolio, their sector, and the global benchmark.

  • 10,000+ events measured since 2012
  • Live benchmark set: 3,000+ events
  • Sector, portfolio, and global comparison
Explori benchmarking dashboards showing NPS comparisons against industry and company benchmarks
One-Click Reporting

Executive-ready in one click

Branded, presentation-grade PowerPoint reports generated on demand. The slide your CFO would build, without the days it takes to build it. Automated workflows replace weeks of manual post-event effort, so reports reach decision-makers before the next planning cycle begins.

  • One-click PowerPoint generation
  • Fully branded, presentation-grade
  • Reports land in days, not weeks
PowerPoint NPS slide automatically generated by Explori
Case Study
IMEX

"I don't like a supplier relationship. It's about a partnership, and I think that's what we do really well with you guys."

Gary Coombs
Gary Coombs
COO, IMEX Group

From post-event reporting to a continuous data foundation for planning.

20% YoY uplift in partner profile completionTop 5–10% globally on event scoreLive dashboards across the business
The Explori Advantage

What you get with Explori

Built for event professionals and marketers, loved by internal research leads. The four advantages built into Executive Event Intelligence, and the benefit each one delivers for your team.

Capture more, capture deeper

  • Multi-channel survey distribution
  • Registration data ingested to deepen the analysis, so responses connect to who attendees actually are
So what

Higher response rates and analysis with real depth, with segment-level insight rather than surface scores.

Analysis that produces intelligence

  • AI-powered analysis
  • Composite metrics including the Explori Event Score, plus composite metrics tailored to your requirements
  • The world's leading event measurement benchmarks, built on a unique, secure industry benchmarking infrastructure
So what

Every result read in context, with the drivers of loyalty, satisfaction, price tolerance and advocacy made visible, so the intelligence feeds event strategy rather than sitting in a report.

Intelligence for every layer of the organisation

  • Reporting built for each level: event leadership, portfolio leadership, and executive leadership
  • Advanced automated PowerPoint reporting
So what

The right intelligence at the right altitude, with hours of analysis and deck-building time given back to the team.

Expertise behind the platform

  • Customer intelligence programmes tailored by experts to your organisational needs
  • Managed services for teams who want the programme run end to end, see research services
  • Trusted by event organisers globally
So what

Strategic intelligence at the core of building and protecting a must-attend event, with expert support scaled to how much you want to do yourself.

FAQs

Common questions

Click any question to expand the answer.

Ready to see what decision-grade intelligence looks like?

Talk to the team. We will show you what measurement looks like for your event programme.