Measuring What Matters: Explori at International Confex 2026
International Confex brings together one of the broadest cross-sections of the events industry each year, from organisers and associations through to corporate teams responsible for increasingly complex event programmes.
This year, Explori will be there with a clear focus: how event data can better support strategic decision-making.
Across the industry, events generate huge volumes of feedback and performance data. But too often, that data struggles to travel beyond operational reporting into something leaders can confidently use to prioritise investment, justify decisions, or change direction. Our presence at Confex is centred on closing that gap.
Turning Event Data into Decisions Leaders Can Stand Behind
At Confex, we'll be exploring a simple but critical question:
How do event teams move from measuring activity to enabling decisions?
That question sits at the heart of many of the conversations we're having with event leaders today, particularly those operating at scale, under greater scrutiny, and with growing pressure to demonstrate value clearly and consistently.
Panel Session: Measuring What Matters
- 📅 Date: 25 February (Day 1)
- ⏰ Time: 3: 3.45pm
- 📍 Location: Brand Experience Lab
On Day 1 of International Confex, Explori will host a panel-led session featuring Emma Grant (Moody's Corporation) and Charlotte Mist (Elsevier), two senior corporate event leaders responsible for large-scale, global event programmes.
The session focuses on how event data is used in practice to support strategic decision-making, accountability, and stakeholder confidence at the executive level.
Rather than surface-level metrics or vanity reporting, the discussion will explore:
- What senior stakeholders actually expect from event data
- Where traditional measurement approaches fall short
- How teams are building insight leaders trust and act on
- What it takes to create measurement foundations that scale across portfolios and regions
Grounded in real-world experience, the panel will share candid perspectives on what works, what doesn't, and how event teams are evolving from reporting activity to influencing decisions.
Charlotte Mist
Director of Global Events & Strategic Partnerships | Elsevier
Charlotte leads global events and strategic partnerships at Elsevier, where she has reshaped how events drive audience insight, strategic partnerships, and business impact across a complex, international organisation.
Her perspective focuses on:
- Designing audience-centric event strategies aligned to business and product priorities
- Expanding events beyond delivery into strategic partnerships and thought leadership
- Using data, frameworks, and reporting to guide investment decisions across global and regional teams
Charlotte's contribution draws on over 20 years' experience transforming global event programmes to deliver clearer accountability, stronger stakeholder confidence, and measurable commercial outcomes.
Emma Grant
Associate Director, Global Events | Moody's
Emma is a senior global event strategist at Moody's, where she works at the intersection of events, data, and executive decision-making to drive clarity, performance measurement, and long-term value across complex global event portfolios.
Her perspective focuses on:
- Establishing a common data language across fragmented systems and teams
- Translating event activity into structured, comparable insight that supports enterprise reporting
- Using data to elevate events from tactical execution to strategic tools for influence and growth
Emma's contribution draws on her work evolving event teams into trusted advisors, helping senior stakeholders understand not just what happened, but why it matters and how event insight should inform future decisions.
Join the Conversation at Confex
Alongside the panel, you'll find Explori team members from across product, customer success, sales, marketing, and our executive team on the show floor at booth EN6 on the Exhibition Pavilion, available for informal conversations about measurement, insight, and decision-making.
This isn't about demos or product walkthroughs. It's about open, practical discussions with event professionals facing similar challenges, from reporting to senior stakeholders and prioritising budgets, to making sense of fragmented data across systems.
If you're attending Confex and thinking about how measurement supports the bigger picture, we'd welcome the opportunity to connect.
Why This Matters Now
As events become more central to commercial, marketing, and brand strategies, the expectations placed on event teams continue to rise. Measurement can no longer be an afterthought or a compliance exercise, it needs to stand up in the boardroom.
Confex provides a valuable opportunity to step back from delivery and engage in that broader conversation. We're looking forward to being part of it.
Explori at International Confex 2026
- 📍 Venue: ExCeL London
- 🗓️ Dates: 25: 26 February 2026
If you're attending, keep an eye on the conference agenda for our panel session, or stop by at booth EN6 to say hello.
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