Events Venture Group Completes Investment in Explori
Events Venture Group Completes Investment in Explori: Accelerating Data-Driven Growth in the Events Industry
September 4, 2025
Events Venture Group (EVG), a braintrust of world-class founders, serial entrepreneurs, and top-tier event operators, today announced its latest strategic investment in Explori, the leading provider of standardized feedback, benchmarking, and intelligence for the global events industry.
"I have never been as bullish about the event industry as I am right now. The challenge before us is how to deliver the highest levels of ROI, gain key insights into what our customers want and need and where industries are going. Explori is at the center of solving these challenges."
: Greg Topalian, Founding EVG Board Member
Founded by Mark Brewster, Explori is redefining how event organizers, associations, and corporates measure success, benchmark performance, and unlock growth opportunities. With its global footprint and robust data-driven platform, Explori enables event leaders to deliver measurable ROI for stakeholders and confidently develop their events businesses.
"In its third syndication within a year, EVG has demonstrated resilience and conviction in the live events sector. The company's consistent dealflow aligns with venture capital ratios, reinforcing its mission to empower event entrepreneurs with transformative capital and operational expertise."
: Marilú Páez, EVG Co-Founder
Backed by EVG's syndication, Explori is positioned to:
- Accelerate product and AI innovation
- Expand its global intelligence services
- Strengthen its role as the go-to source for event performance benchmarking and attendee, exhibitor and sponsor insights
The investment was led by EVG members including respected leaders across the events, finance, and advisory sectors.
"Explori is poised to revolutionize how the events ecosystem leverages data. EVG was built to support platforms like this: ones that deliver measurable impact for founders, organizers, and investors."
: Harvey Hudes, EVG member
Mark Brewster, Founder & CEO of Explori, added:
"This syndication is more than just capital: it's a true partnership with operators and investors who have scaled events, and event technology, from the ground up. With EVG's backing, we're ready to ignite Explori's next phase of growth."
About Explori
Explori is the leading provider of standardized feedback, benchmarking, and intelligence for the global events industry. Trusted by organizers, associations, and corporates worldwide, Explori empowers stakeholders to measure success, uncover insights, and scale with confidence. Learn more at www.explori.com.
About EVG
Events Venture Group (EVG) is a venture-backed community connecting event founders and entrepreneurs with investors, operators, and industry leaders to accelerate growth and create meaningful exits for the benefit of the entire events ecosystem. With expertise, capital, and mentorship, EVG is redefining the future of live events as an asset class.
- For founders, EVG is a gateway to transformative capital, strategic guidance, and a deeply engaged community.
- For industry leaders, membership offers a rare opportunity to join an elite group of changemakers redefining how the world gathers, connects, and celebrates.
Learn more at eventsventuregroup.com or connect with us on LinkedIn.
Want to see this in action on your own event data?
A 20-minute walkthrough on the platform — tailored to your event portfolio, your stakeholders, and the questions your executives keep asking.