Questex and Explori Enter Three-Year Strategic Partnership to Drive Customer Experience Excellence
September 9, 2025
Questex, a leading US-based trade show organizer, has signed a three-year agreement with Explori, the global leader in event customer experience (CX) benchmarking and insights. The partnership will equip Questex with advanced intelligence tools to enhance customer experience and fuel its next phase of growth.
“Net Promoter Score (NPS) is a major growth driver for events, and as we enter our next stage of expansion, we wanted a partner who could deliver high-definition customer insights to inform our strategic development,” said Paul Miller, CEO at Questex. “Explori has consistently led the market in this field, and we are delighted to be deploying their platform and services across our portfolio.”
Mark Brewster, CEO at Explori, added: “Questex is among the top tier of data-led event organizers and is on a very exciting growth trajectory. We’re thrilled to be working with their show teams and senior leadership to elevate their CX operations to the next level.”
Questex’s portfolio includes International Hospitality Investment Forum (IHIF), Fierce Pharma Week, Restaurant & Bar Expo, and Stream TV, as well as recent acquisitions such as the event assets of Affordable Housing Finance and Multifamily Executive, reflecting its strategic focus on the company’s growth strategy across the built environment.
The announcement follows Explori’s recent launch of version 4 of its platform, which incorporates new AI capabilities to deliver automated thematic analysis.
“AI is a powerful addition to our product,” said Brewster. “There are huge opportunities to further automate analysis and reporting, enabling organizers to quickly identify insights and act with confidence. As attendee and exhibitor expectations evolve, it has never been more important for event organizers to deeply understand the impact their events create.”
About Explori
Explori is the leading provider of standardized feedback, benchmarking, and intelligence for the global events industry. Trusted by organizers, associations, and corporates worldwide, Explori empowers stakeholders to measure success, uncover insights, and scale with confidence. Learn more at www.explori.com.
About Questex
Questex helps people live better and longer. The company brings people together in the markets that help people live better - hospitality, operational real estate and wellness - and the industries that help people live longer - life sciences and healthcare - along with the technologies that enable and fuel these new experiences. In the experience economy, Questex connects its ecosystem through live events, enriched with data insights and digital communities, to deliver exceptional experiences and measurable results. It happens here. Learn more at www.questex.com
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