UFI

Explori is UFI's official research partner for the Exhibitors and Visitors Insights programme — the most comprehensive longitudinal study of exhibition performance in the global events industry. Drawing on post-show survey data from more than 1,000 exhibitions across 40 countries, the research tracks exhibitor and visitor satisfaction, return intent, and perceived value year on year.

The programme gives exhibition organisers access to verified industry benchmarks — enabling them to contextualise their own results against a dataset built from thousands of comparable events rather than internal baselines alone. Research findings are published exclusively to UFI members before wider public release.

Mark Brewster, Explori CEO, hosting a live panel discussion on Exhibitions Today: What attendees Are Telling Us – And How Should We Be Responding at the 2026 UFI Global CEO Summit