IMEX

Explori is IMEX's independent survey research partner, measuring attendee and exhibitor experience across IMEX Frankfurt and IMEX America. Data from Explori's post-show surveys — covering 2,154 respondents at IMEX Frankfurt 2024 and 2,838 at IMEX America 2024 — showed buyer satisfaction at IMEX Frankfurt ranking 14% above Explori's all-industry tradeshow benchmark, and IMEX America 12% above.

Exhibitor satisfaction ranked 11% and 7% above benchmark respectively. Both shows rank in the top 25% of all trade shows surveyed by Explori.

Carina Bauer, CEO of the IMEX Group, attributed the improvement directly to data-led investment decisions: "We intentionally invested in technology to drive these improvements in customer satisfaction and remove friction points across both shows. So it's really satisfying — and important — to see the impact of those efforts clearly expressed in the data."

The joint research demonstrates the commercial value of evidence-based event investment governance at scale.